Whatever form it takes, marketing should be accountable.

In other words, facilitating your business directives while simplifying your customer’s life. Marketing is relationship building, and as such, it shouldn’t end at the point of purchase. That’s where it should really begin.

To be effective, marketing strategies have to do much more than just get people to buy your product or service. For your business to grow, you need customers to fall in love with your brand. And before they can begin to fall in love with you, they have to notice you.

When it comes to getting noticed, traditional media and advertising are valuable, but it’s the stuff orbiting around traditional media; the niche, the fringe, that really stands out.

»Please sir, may I have some more?