A new twist on animals in advertising

June 7, 2010

Anyone out there sick of seeing animals in ad campaigns?

Telus is apparently “unleashing” something new this week. Let me guess…a lion? Perhaps a tiger or maybe even a bear? Oh my! How original! While Telus’ animal theme is one of the most memorable campaigns in Canadian ad history, after 10 years of the cuteness I now find it all rather boring. It’s time for something new.

GoAuto? Same thing. We get it – dogs. Fido? Ditto. Cute puppies. Very unique.

Playing off animals is such a played out theme, so I was pretty skeptical when I heard that AT&T was going to be jumping on the animal bandwagon. However, after seeing the ads I have to say that I’m pleasantly surprised.

They’ve successfully put a new twist on the animal concept which is pretty cool.

Using just hands and a phone, AT&T melds 2 popular ideas of painting hands, along with animals to make a moderately unique campaign. Not only do they incorporate beautiful colors and country specificity, but they maintain a unique style and inject the human element back into the animal theme. Yes! Humans! Go figure.