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Finally. A year in the making.
May 15, 2008
Or, a month in the making and 11 months of procrastinating. Regardless, the Urban Jungle site is finally up and running.
Wow. I never thought I would see the day. How could a marketing company, moreover, my marketing company be without a website for almost a year? How did I let that happen?
If you would have told me last summer that I’d be without a site until the following spring I would have laughed hysterically. Instead, the laughs I laugh today are coming from a much more humbled, awkward place because I am one who should be leading by example.
I know we have had a ton of visitors to the site over the last year that have no doubt asked themselves, “How can I reasonably expect these guys to do a great job marketing my company when they don’t even take the time to do it well for themselves?” If they didn’t, I’d be surprised. I know that would be the biggest question on my mind.
I have to thank some of my business colleagues like the Mike Andersons of the world for kicking my ass. Whether he knew it or not, he helped light the fire, and snapped me out from my tunnel-vision. Thanks Mike! Sometimes it takes a good wake up call before you finally realize what’s going on. Maybe it’s a lost sale, maybe it’s a decrease in market share, or maybe it’s seeing your competitor’s exponential growth that finally rattle you enough to make a decision to do something about it.
It goes to show (and I think most small to medium-sized business owners can relate), how easily any of us, even those who specialize in the field, can get caught off track when it comes to marketing your company and growing your business.
Marketing is like most things in life, whether it’s investing, fitness, or relationships. That which you focus your time on is what gets you results. This means spending the time consistently and diligently in order to see any long term benefits.
That’s easier said than done though isn’t it? Life has a way of getting in the way. Urgent matters always have a way getting in the way of important matters. Your clients need your latest product, you have daily meetings, countless emails, endless phone calls, and traveling. You have to be in 10 places at once, and that doesn’t even begin to account for the time you need to spend with your family and friends.
I say all of that to say this; the importance of my chosen career path has just re-confirmed itself for me. If I can let this happen to my company and I am in the business, what are other business owners out there doing? How are they finding the time to connect with their clientele and stay ahead of their competition?
If you know of someone who owns a company and you you think that they might not have much time or expertise to effectively market it (a crappy web presence would be a good indicator), please think of Urban Jungle. We’ll help them get back on track.
Thanks for checking us out.
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